Free Previews & Course Curriculum
Click on the "Preview" buttons to view free preview lessons.
- Intro + Scoping the Impact of iOS 14.5 (18:46)
- The Consequences of iOS 14.5 (15:48)
- Future Updates: The "Death of the Cookie" (8:53)
- Comprehensive Action Plan (21:55)
- Retargeting, Front-Loading PII Collection (12:08)
- Offline Events & UTM Parameters (19:04)
- Tutorial: FB's Dynamic UTM Builder (5:08)
- Measurement Mapping & CAPI (13:00)
- Colleague Perspectives & Key Takeaways (9:23)
Make sure you click the arrow to expand and see the full curriculum.
10 Advanced strategies
To increase your campaigns' performance and scalability
Advanced campaign templates
To use as a framework to build complex campaigns and retargeting models.
50+ video trainings and walkthroughs
You’ll learn the principles and mindset behind them, and the “step-by-step” on how to apply them.
A PDF version of the playbook
Complete with well-defined processes for each tactic, diagrams, flowcharts, and data tables to reference when you're executing.
Bonus: The Conversion Funnel Diagnostic Tool
Get exclusive access to a formulated Google Sheets report where you can input your key metrics (clicks, add to carts, initiate checkouts, purchases) to auto-benchmark your funnel results, and identify where weaknesses are. Plus, you’ll also get insights and recommendations to improve your conversion rate.
This course is ideal for:
- Intermediate & Advanced Facebook marketers
- Spending minimum $1,000 per month on ads
- These tactics are not designed for beginners (the original course is better for that)
eCommerce focus, best designed for:
- Digital marketers
- eCommerce owners
- Agency owners & media planners/buyers
- Online education and Information Product marketers
Here's what you'll learn in this course:
Who Is This Course For?
• If you've previously experienced profitable growth on Facebook, but performance has since plateaued or declined.
• If you've experienced profitable performance but are uncertain on how to scale.
• If you are always testing new strategies and tactics, looking for incremental profit opportunities.
• If you're a consultant or agency that is looking to codify and scale strategies, structures, and processes that work consistently.
Go to the Original Course, or Check Out a Bundle
If you're not ready for the advanced course, and want to sign up for the original (or a bundle) - you can do so here.