Choose a Payment Option


Course Curriculum


  Welcome
Available in days
days after you enroll
  Workbook & Campaign Templates
Available in days
days after you enroll
  Section 1: Reversing Saturation & Unlocking Growth
Available in days
days after you enroll
  Section 2: Purchase Data Segmentation
Available in days
days after you enroll
  Section 3: Retention & Loyalty Structures
Available in days
days after you enroll
  Section 4: Retargeting - ROAS Optimizations
Available in days
days after you enroll
  Section 5: Conversion Funnel Diagnostic
Available in days
days after you enroll
  Section 6: Advanced Creative Structures & Competitive Evaluation
Available in days
days after you enroll
  Section 7: Creative Optimization & My Copywriting Formula
Available in days
days after you enroll
  Section 8: iOS 14 & Future Tracking Updates
Available in days
days after you enroll
  Section 9: Conversions API (CAPI)
Available in days
days after you enroll
  Section 10: Overcome Scale Risk With Cost Capping
Available in days
days after you enroll
  Brand + DR Strategy
Available in days
days after you enroll
  Conclusion
Available in days
days after you enroll

10 Advanced strategies

To increase your campaigns' performance and scalability

Advanced campaign templates


To use as a framework to build complex campaigns and retargeting models.

50+ video trainings and walkthroughs


You’ll learn the principles and mindset behind them, and the “step-by-step” on how to apply them.

A PDF version of the playbook

Complete with well-defined processes for each tactic, diagrams, flowcharts, and data tables to reference when you're executing.

Bonus: The Conversion Funnel Diagnostic Tool


Get exclusive access to a formulated Google Sheets report where you can input your key metrics (clicks, add to carts, initiate checkouts, purchases) to auto-benchmark your funnel results, and identify where weaknesses are. Plus, you’ll also get insights and recommendations to improve your conversion rate.

This course is ideal for:



  • Intermediate & Advanced Facebook marketers
  • Spending minimum $1,000 per month on ads
  • These tactics are not designed for beginners (the original course is better for that)

eCommerce focus, best designed for:

  • Digital marketers
  • eCommerce owners
  • Agency owners & media planners/buyers
  • Online education and Information Product marketers


Here's what you'll learn in this course:

Course curriculum - advanced facebook ads

Who Is This Course For?


If you've previously experienced profitable growth on Facebook, but performance has since plateaued or declined.

• If you've experienced profitable performance but are uncertain on how to scale.

• If you are always testing new strategies and tactics, looking for incremental profit opportunities.

• If you're a consultant or agency that is looking to codify and scale strategies, structures, and processes that work consistently.